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Phrases that Sell
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The ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category, indexed and cross-referenced for ease of use, and loaded with expert advice on how to write copy that sells, Phrases that Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract.
Includes: 5000+ sales phrases for consumers and business-to-business products and services; a copywriter's primer "10 Basic Rules of Copywriting"; the seven steps to writing winning slogans; expert advice on how to target your message to specific audiences.
The ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organised by category, indexed and cross-referenced for ease of use, and loaded with expert advice on how to write copy that sells, Phrases that Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract.
Includes: 5000+ sales phrases for consumers and business-to-business products and services; a copywriter's primer "10 Basic Rules of Copywriting"; the seven steps to writing winning slogans; expert advice on how to target your message to specific audiences.
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