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Restart: New Systems in Graphic Design
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The multilayered, fragmented, postmodern style of graphic design revolutionised by desktop computing has run its course. Anything that could be tried, has been tried. Graphic design today has entered a new period, one of the greater experimentation that often takes place outside the commercial realm and forces us to reconsider what we have taken as a given. What has emerged is a radical body of work that is rapidly redefining the very nature and scope of design.
As presented in this dynamic international showcase of the world's hottest thirty-seven studeios, three sensibilities characterise this avant-garde: 'Code', 'Generic' and 'Disjunction'. 'Code' looks at the innovative ways designers, tired of using the computer as a tool with applications that are analogous to conventional media, are becoming creative programmers, unleashing the computer's processing powers to discover new worlds of extreme beauty. Designers in 'Generic' confront the ordinary to offer us an off-beat system of signs, symbols and meanings that are still strangely familiar. Finally, 'Disjunction' considers work that appropriates anything to advance its own, often self-interested, aims, whether they be politicial, social, aesthetic or even personal.
With over 600 illustrations in colour and black and white.
The multilayered, fragmented, postmodern style of graphic design revolutionised by desktop computing has run its course. Anything that could be tried, has been tried. Graphic design today has entered a new period, one of the greater experimentation that often takes place outside the commercial realm and forces us to reconsider what we have taken as a given. What has emerged is a radical body of work that is rapidly redefining the very nature and scope of design.
As presented in this dynamic international showcase of the world's hottest thirty-seven studeios, three sensibilities characterise this avant-garde: 'Code', 'Generic' and 'Disjunction'. 'Code' looks at the innovative ways designers, tired of using the computer as a tool with applications that are analogous to conventional media, are becoming creative programmers, unleashing the computer's processing powers to discover new worlds of extreme beauty. Designers in 'Generic' confront the ordinary to offer us an off-beat system of signs, symbols and meanings that are still strangely familiar. Finally, 'Disjunction' considers work that appropriates anything to advance its own, often self-interested, aims, whether they be politicial, social, aesthetic or even personal.
With over 600 illustrations in colour and black and white.
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