Images are scans of the actual book you will receive, so you know exactly what you are purchasing. Click or tap to zoom in.
Business as Usual: the Triumph of Anita Roddick (The Body Shop)
- Shop more books in the same category: All Books, Biography & True Stories
Anita Roddick is one of the world's most outspoken, controversial and successful businesswomen. Business as Usual charts the story of Roddick and her company, The Body Shop, through the lows and highs of the last decade. Along the way she turns the tables on the way society looks at business and shows how it is possible for an international company to act in an ethically responsible and accountable way, without sacrificing good business sense or profit margin.
More than just an autobiography or a book about business, Roddick also addresses personal issues - such as self-esteem - and wider political issues like the human rights' abuses associated with globalisation. While offering her own vision for dealing with the demands of ethical business, Roddick also looks at the way public consciousness is now steadily forcing corporations to re-evaluate their actions. She believes we should never underestimate the power of public pressure to create change, from the boycott of Shell in 1995 to the battle of Seattle at the World Trade Organisation Conference in late 1999.
The Body Shop is one of the business success stories of the century. This book shows you how and why.
Anita Roddick is one of the world's most outspoken, controversial and successful businesswomen. Business as Usual charts the story of Roddick and her company, The Body Shop, through the lows and highs of the last decade. Along the way she turns the tables on the way society looks at business and shows how it is possible for an international company to act in an ethically responsible and accountable way, without sacrificing good business sense or profit margin.
More than just an autobiography or a book about business, Roddick also addresses personal issues - such as self-esteem - and wider political issues like the human rights' abuses associated with globalisation. While offering her own vision for dealing with the demands of ethical business, Roddick also looks at the way public consciousness is now steadily forcing corporations to re-evaluate their actions. She believes we should never underestimate the power of public pressure to create change, from the boycott of Shell in 1995 to the battle of Seattle at the World Trade Organisation Conference in late 1999.
The Body Shop is one of the business success stories of the century. This book shows you how and why.
You might also like
